Sitecore Symposium Logo Refresh

A Sitecore rebrand…

led to Sitecore wanting to refresh / rebrand their annual two and a half day Symposium event where experts, marketers, developers, partners, and customers from around the world come together for education, inspiration, and connections. Sitecore’s new rebrand was modern, bold and clean and they wanted the new look of Symposium to reflect those aspects of their new brand but for it to also stand out on it’s own. Starting with a bold clean font (Avenier) which was now part of the new branding, I updated the logotype of Symposium. And, each year the Symposium is in different locations so keeping the idea of the locator pin, I decided to simplify the mark to reflect the modern look of the new branding. The mark was then used in a pattern across most of the marketing material.