A good friend of mine, Laura P. Barker, is a brand content producer by trade and a passionate organizer by nature. She just launched her own closet curation business and reached out to me for some help in creating her brand. Her mission is to help you love your closet with thoughtful editing, styling and curation starting with what you already have.

My approach to her branding was for it to be something simple, bold and fashionable. I used a monogram of her initials to convey the personal approach she brings to the customer and used it in a serif font to bring in the fashion aspect of the closet curation and styling. The color gold was used to evoke a sense of elegance, high quality, and to be timeless yet modern.