This was a proposed concept for iBelong.org to up awareness about benefits of credit unions and that they are easy to join.

One of the goals was to try to reach a younger demographic so I suggested the use of animation and aimed the messaging towards that demographic. The concept was based around someone who’s out of college, working their first job and finally making some money. Now they want to upgrade their lifestyle but still might a little help. That’s where the credit union comes in with better rates and lower fees etc…

Illustration and Concept - Mike T Mullen